The Business of Books

Everything you need to make your book work for you — before, during, and long after launch.

A book isn’t just a manuscript. Done right, it’s a business plan in disguise — one that can open doors, generate income, and cement your authority for years to come.

Most new authors don’t know that. They pour everything into writing, then hit publish and hope Amazon does the rest. The result? A trickle of sales, a handful of reviews, and a lingering feeling of “what now?”

This course is the blueprint I wish I’d had before publishing my first book. Inside, you’ll find a complete, step-by-step system to set up your book for success at every stage: before publication, during launch, and long after it’s on the shelves.

I know this works because my first book…

• Got me an agent
• Landed me a TEDx Talk (100k+ views and counting)
• Won two book awards
• Became a laurel-earning documentary
• Built two successful book tours
• And still brings in passive income six years later

None of that happened by accident. It happened because I learned (sometimes the hard way) how to treat a book like a business.

This course will help you:

• Build a book plan that actually works (including a launch strategy, marketing systems, and long-tail income streams).
• Weave strategic opportunities into your manuscript before it’s published.
• Position your book to win awards, attract media, and land speaking gigs.
• Keep your book alive years after launch, turning it into a long-term asset for your business and brand.

The result?

Your book doesn’t just sit on a shelf. It works for you — expanding your authority, attracting opportunities, and generating new income streams.